The Swiss luxury brand BALLY has been on the cusp recently. Recently, the Beijing branch of Bally’s affiliated company, Bally (Shanghai) Commercial Co., Ltd., was fined more than 41,000 yuan by the Beijing Chaoyang District Market Supervision and Administration Bureau, and 4,085.5 yuan of illegal gains were confiscated.

The administrative punishment information shows that the reason for being fined is that the seller violates Article 39 of the "Product Quality Law of the People's Republic of China". Selling products shall not be adulterated or adulterated, and shall not pass fakes as genuine or shoddy products, and shall not pass unqualified products. masquerading as qualified products. Being fined for shoddy goods is nothing new to the clothing industry, but another information revealed by the announcement has aroused public discussion.

It is understood that the above-mentioned company imported 75 pieces of Bally women's knitted tops at a unit price of 1,590 yuan on May 27, 2021. Including customs tariffs, the unit cost of the goods is 1,904.5 yuan. This product is sold in stores for 1 piece and is sold The amount is 5990 yuan. The cost is close to 2,000, but the selling price is nearly 6,000, and the profit from the sale of one piece is 4,085.5 yuan.

Many netizens are indignant about this, and believe that luxury goods must have high premium while ensuring quality; some netizens believe that the price of luxury brands cannot be determined based on cost, and it is normal for brand value to be higher than practical value.

With the change of consumption concept, today's consumers no longer blindly believe in "big brands". When purchasing expensive products and luxury brands, they pay more and more attention to product quality and quality, and will actively protect their rights and interests. Previously, it was revealed that the down jacket with a price of 1500 cost only 75%, which caused widespread concern. The brand issued an apology and pointed out that the punishment was because the ingredients did not meet the product standards indicated on the product, and there was a misunderstanding about the cost. The luxury down jacket Canada Goose has also been punished for false publicity, and under the supervision of consumers, it has revised and updated the unreasonable mainland return and exchange terms and services.