At 19:30 on July 17, 2021, the children's fashion lifestyle brand Balabala once again appeared in China International Children's Fashion Week. Caro Ni series, Suzhou Museum and other joint series appeared on the show, through the different artistic creation stories carried behind each piece of clothing, to stimulate children's fantasy and exploration of the world, to protect each child's precious childlike innocence, and to show the public Barabara of multiple possibilities.

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Continuous cooperation *** animation IP, new inspiration

Disney Princess Elsa, Marvel heroes, etc., as the classic animation images loved by children, have grown up from generation to generation, and at the same time, they have also buried the dreams of bravery, kindness and fearlessness in the hearts of children. Exquisite and soft princess gauze skirts pave the way for every girl's dream, DC heroes unlock the physique of young warriors, Barabara reshapes classics with trends, and has continued to cooperate with top animation IPs for many years, following the creation concept of IP and drawing on IP art style , expressing enthusiasm for art and animation culture, and advocating children to break the routine, be brave to explore, experience the colorful world with imagination, and enjoy a different childhood.

In-depth linkage of cultural IP and injection of oriental DNA

The Oriental Dream is far and wide and endlessly beautiful. The Barabara X Suzhou Museum series is inspired by the modern geometric architectural style of the museum and the "luan bird" pattern of the cultural relics in the collection, and integrates classical and modern styles into the pattern and clothing design.

Balabala hopes to carry forward the new trend of the national trend through the cross-border cooperation with Suzhou Museum, and be the protector, inheritor and disseminator of the quintessence of the country. At the same time, let the children feel the charm of non-heritage culture, and convey the beauty of the East through clothing.

Original designer joint series, showing personalized style

For a long time, Barabara has always supported and encouraged original design. Through continuous cooperation with emerging designers to tap their originality, we are committed to injecting new power into product development and design. The joint series of clothing in cooperation with the well-known illustrator Caro Ni combines the designer's imaginative playful and interesting patterns with fashionable styles. Through the flexible use of many beautiful elements in each child's childhood memories, the most authentic children Interest runs through it: bright and colliding colors, interesting three-dimensional bear elements, and pattern embellishments derived from illustration bears, make the whole series present a joyful innocence.

The city series clothing launched by Balabala this year aims to guide children to understand the world's cities through rich urban patterns. Part of the patterns in this series cooperate with well-known illustrator Ju Xiaoyu to express the city through the perspective and techniques of children through the hands of original designers. It uses humorous and childlike artistic techniques and bright and lively colors to express the joy of exploring different cities. At the same time, in order to increase the fun of the product, the city series integrates AR technology, and you can listen to the story with a swipe. Balabala integrates children's romantic nature with technology and art, further driving Balabala to upgrade to a fashionable and younger brand.

In recent years, Balabala has continuously selected elements loved by children from different fields such as trends, art, and world classic culture for cross-border cooperation. At the same time, it has given full play to the original power of domestic brands to endow clothing with more personalized characteristics and styles, helping children explore and Express personality awareness.

In the future, Balabala will also focus on diversified and fashionable product design, leading the new trend of children's fashionable lifestyle.